Maintaining an active and engaging social media presence is key to keeping your chapter members up-to-date and active in your FBLA chapter. Here are a few quick tips to help you create an excellent social media profile for your chapter.
There are, of course, a range of different social media platforms you can use to engage with your members, but you will get the most reach using Facebook, Twitter or Instagram. If you decide to use more than one platform, make sure you use the same handle across platforms so your pages can be easily identified (ex. facebook.com/wafbla, @wafbla).
Before you start your social media accounts, make sure there are no defunct pages for your chapter already– if there are, you can either deactivate them or try restarting the existing account. When you set up your accounts, make sure to use an email other than your personal (consider having a chapter email, as this assures the accounts can be transferred to the next set of chapter officers).
You may consider making a Facebook group or group text for chapter officers, separate from your public page. These accounts should be used to post information on upcoming meetings and events, as well as sharing posts from state and national FBLA accounts to keep your members up to date.
A great way to keep your followers engaged is to do a “member of the month” for your chapter, profiling a different person each month, and highlight their interests and FBLA successes.
Official Washington FBLA Social Media
Before publishing your post, make sure your post has correct spelling and is grammatically correct. As for running your page, it is recommended that you have at least two officers with access to the accounts. As a rule, you should be posting or sharing content a minimum of once a week to keep your followers engaged. When posting, try to include photos with your post (they receive almost twice the engagement of plain text). The ideal time to receive maximum reach for your post is between 1 PM and 4 PM. If people contact you through social media, be sure to respond within 24 hours.
When running your page, maintain a high level of professionalism. As chapter officers, you represent FBLA to your members and your community. Stay away from controversial topics and issues; remember to stick to FBLA related content. Additionally, avoid posting personal contact information, such as phone numbers. Instead, use a chapter email, or go through the social media platform directly.
We hope this helps you set up a strong and dynamic social media presence for your chapter. If you have questions, please contact the State Public Relations Officer at firstname.lastname@example.org
Adam Phillips, Public Relations Officer